In writing a business plan it may be a way to unravel the puzzle to see the enterprise in the following way:

  • Every new enterprise needs 3 aspects to its plan.
  • Every new development within a mature enterprise has to go through the same rigor.
  • The Idea has to be Developed and Managed (IDM)
  • It has to have a superior advantage or Unique Selling Point (USP) that will make it highly desirable by the market

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